Artículo

Permanent URI for this collectionhttps://hdl.handle.net/11285/345284

Artículo científico o editorial en una publicación periódica académica sujeto a revisión de pares. Cumple con los índices internacionales o bases de datos de amplia cobertura, como el listado del Current Contents, ISI WEB of Knowledge (http://isiknowledge.com/) e índice de revistas mexicanas de CONACYT (www.conacyt.mx/dac/revistas). Éstos indizan y resumen los artículos de revistas seleccionadas, en todas las áreas del saber.

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2012 - 20163

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    Artículo científico
    Digital marketing in Mexico: exploratory study of the marketing mix of SMEs with trust seal
    (Universidade Nove de Julho, 2016) Gutiérrez Leefmans, María Catalina; Nava Rogel, Rosa María; Trujillo León, María Andrea; Gutiérrez Leefmans, María Catalina; 392662; NAVA ROGEL, ROSA MARIA; 227088; TRUJILLO LEON, MARIA ANDREA; 216279; mtycarevalo
    The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The digital resources used as part of the marketing mix that can be observed externally in the websites were analyzed. The results showed that the most used resources were social networks, e-mail, those related to navigation ease and the variety of payment options. Nevertheless, other digital resources were underutilized. It was observed, in the SMEs studied, little attention in offering additional benefits and services to the product and low use of resources related to customer service. Despite showing a high interest in social networks, a quarter of the firms with a Facebook page did not give maintenance to it. It is concluded that Mexican SMEs are still at a basic stage in the use of digital resources in the marketing mix and that the marketing mix model is useful to observe the digital resources, but that some resources may belong to more than one element of the mix.
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    Artículo científico
    International Joint Ventures among Developing Country Multinationals: The Case of Salinas Group-Faw
    (Portal Universia S.A., 2012) Montoya, Miguel A.; MONTOYA BAYARDO, MIGUEL ANGEL; 254097; mtycarevalo
    I study the determinants of the success of international joint ventures (IJVs) among developing country multinational companies. From the analysis of the case of the IJV between the Mexican conglomerate Salinas Group and the Chinese automobile producer FAW I conclude two points. First, IJVs among developing country firms reveal an implicit assumption of a tension due to helping an industry competitor and gaining market knowledge and technology. Second, IJVs among developing country firms reveal the unique challenge of having to face the perceived disadvantage of lower quality of products created by developing country firms.
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    Artículo científico
    Entrepreneurial Clusters in China and Mexico implications for Competitiveness
    (Portal Universia S.A., 2012) Hernández Rodríguez, Clemente; Montalvo Corzo, Raúl Francisco; HERNANDEZ RODRIGUEZ, CLEMENTE; 123254; MONTALVO CORZO, RAUL FRANCISCO; 83426; mtycarevalo
    This research examines the common elements that we can find in the outcomes at a national level resulting from clusters. There are 7 common elements of cluster impact, namely: (1) agglomeration economies; (2) knowledge spillovers; (3) increases in productivity and efficiency; (4) positive impact in the operation; (5) economic impact; (6) sociopolitical impact; and, last but not least, (7) impacts on competitiveness. This paper uses radars to compare the cases of the People’s Republic of China (PRC) and Mexico. From theses radars we can infer insights for decision makers. For instance, we recommend a cluster policy for Mexico.
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