Peláez Sánchez, Iris CristinaGuerra Leal, Eva MaríaGlasserman Morales, Leonardo David2025-06-042024Peláez-Sánchez, I. C., Guerra-Leal, E. M., & Glasserman-Morales, L. D. (2024). The Future of Business Education: Integrating Technology and Pedagogy to Enhance Business Analytics - A Case Study in Innovation. In Proceedings of the 2024 8th International Conference on Digital Technology in Education (ICDTE) (pp. 1–12). Association for Computing Machinery. https://doi.org/10.1145/3696230.3696239https://hdl.handle.net/11285/703708Nowadays, the effective integration of emerging technologies in the business and educational sectors has become a key factor for competitiveness and growth in the digital transformation era. This study analyzed three technological tools used in a Business Analytics postgraduate course: AI-generated videos, a virtual gallery, and business simulators. The perception of students regarding the integrity, clarity, relevance, extent, and ease of use of these innovations was collected. The results reveal that incorporating technological tools such as AI-generated videos, immersive environments, and business simulators positively impacts students' academic performance, enhancing their learning experience in postgraduate education.TextoengrestrictedAccesshttp://creativecommons.org/licenses/by-nc-sa/4.0HUMANIDADES Y CIENCIAS DE LA CONDUCTAEducationArtículo/ArticleArtículo sin OAhttps://orcid.org/0000-0002-3767-9497https://orcid.org/0000-0002-3521-0118https://orcid.org/0000-0001-7960-9537Business AnalyticsAI-generated videosImmersive environmentsBusiness simulatorsHigher educationEducational innovationAlemania / Germany93044858307962300