Srivastava, Rajendra K.Golden, LindaRajendra K. SrivastavaLinda Golden2018-04-232018-04-231997http://hdl.handle.net/11285/628214info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0Segmentación del mercado--Estudio de casosMercadotecnia--Métodos estadísticos5 CIENCIAS SOCIALESMeasuring the extent of overlap by using multivariate discriminant analysisTesis de doctorado