Hendrichs Troegeln, Nicolás JorgeAlvarado Martínez, Elizabeth2015-08-172015-08-172010-05-01http://hdl.handle.net/11285/572019openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.07 INGENIERÍA Y TECNOLOGÍAEvaluation of the financial performance of value creating strategies vs. cost reduction strategies in mexican firms: an empirical studyTesis de maestríaFinancesFinancial PerformancesCreating StrategiesCost ReductionProductivity