The future of business education: integrating technology and pedagogy to enhance business analytics - A case study in innovation
| dc.contributor.affiliation | Tecnológico de Monterrey | |
| dc.contributor.author | Peláez Sánchez, Iris Cristina | |
| dc.contributor.author | Guerra Leal, Eva María | |
| dc.contributor.author | Glasserman Morales, Leonardo David | |
| dc.date.accessioned | 2025-06-04T05:48:14Z | |
| dc.date.embargoenddate | 2075-12-31 | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Nowadays, the effective integration of emerging technologies in the business and educational sectors has become a key factor for competitiveness and growth in the digital transformation era. This study analyzed three technological tools used in a Business Analytics postgraduate course: AI-generated videos, a virtual gallery, and business simulators. The perception of students regarding the integrity, clarity, relevance, extent, and ease of use of these innovations was collected. The results reveal that incorporating technological tools such as AI-generated videos, immersive environments, and business simulators positively impacts students' academic performance, enhancing their learning experience in postgraduate education. | |
| dc.description.notes | ICDTE '24: Proceedings of the 2024 8th International Conference on Digital Technology in Education (ICDTE) | |
| dc.format.medium | Texto | |
| dc.identificator | 4 | |
| dc.identifier.citation | Peláez-Sánchez, I. C., Guerra-Leal, E. M., & Glasserman-Morales, L. D. (2024). The Future of Business Education: Integrating Technology and Pedagogy to Enhance Business Analytics - A Case Study in Innovation. In Proceedings of the 2024 8th International Conference on Digital Technology in Education (ICDTE) (pp. 1–12). Association for Computing Machinery. https://doi.org/10.1145/3696230.3696239 | |
| dc.identifier.cvu | 930448 | |
| dc.identifier.orcid | https://orcid.org/0000-0002-3767-9497 | |
| dc.identifier.orcid | https://orcid.org/0000-0002-3521-0118 | |
| dc.identifier.orcid | https://orcid.org/0000-0001-7960-9537 | |
| dc.identifier.scopusid | 58307962300 | |
| dc.identifier.uri | https://hdl.handle.net/11285/703708 | |
| dc.language.iso | eng | |
| dc.relation | This study was funded by Tecnológico de Monterrey through the ‘Challenge-Based Research Funding Program 2023’ (Project ID #IJXT070-23EG99001), titled 'Complex Thinking Education for All (CTE4A): A Digital Hub and School for Lifelong Learners'. | |
| dc.relation.isFormatOf | submittedVersion | |
| dc.relation.url | https://doi.org/10.1145/3696230.3696239 | |
| dc.rights | restrictedAccess | |
| dc.rights.embargoreason | Artículo sin OA | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0 | |
| dc.subject | HUMANIDADES Y CIENCIAS DE LA CONDUCTA | |
| dc.subject.country | Alemania / Germany | |
| dc.subject.keyword | Business Analytics | |
| dc.subject.keyword | AI-generated videos | |
| dc.subject.keyword | Immersive environments | |
| dc.subject.keyword | Business simulators | |
| dc.subject.keyword | Higher education | |
| dc.subject.keyword | Educational innovation | |
| dc.subject.lcsh | Education | |
| dc.title | The future of business education: integrating technology and pedagogy to enhance business analytics - A case study in innovation | |
| dc.type | Artículo/Article |
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