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Abstract
The rapid and revolutionary transitions in the second decade of the millennium are forcing us to observe and include new perspectives to shape our present and future. Some believe that, at this point, it is crucial to learn from the possibilities brought by diversity and the search for equity. The DM4O is a digital product conceptualization strategy for digital products developed to allow novel design practitioners or students to envision scenarios in which vulnerable groups of people might struggle with human-machine interactions. This document presents a use case in which the methodology was tested with a group of pre-grade Data Science students at Tecnologico de Monterrey University. The results show that 1) Engineering students can benefit from including human factors considerations in their conceptualization processes; 2) The DM4O is a practical approach to promote an inclusive approach; and 3) The application possibilities of the method can promote sustainable and inclusive solutions for digital product design.