Automated discovery of successful strategies in football soccer for the corner kick use case

Using automated data analysis to understand what makes a play successful in football can enable teams to make data-driven decisions that may enhance their performance throughout the season. While prior analyses (univariate, bivariate, multivariate) have explored the link between contextual factors (e.g., match period, type of defensive marking) and the level of success of a corner kick (e.g., shot, shot on goal, goal), there has been no attempt to combine spatiotemporal event data (sequences of ball movements through the field) and contextual information to determine when and how (strategy) a particular type of corner kick play (tactic) is more likely to succeed or not. To address this gap, we propose an approach that 1) transforms spatiotemporal data into an alternative representation suitable for mining sequential patterns, 2) identifies and characterizes the sequential patterns used by offensive teams to move the ball toward the scoring zone (tactics), 3) extracts contrast patterns to identify under what conditions different tactics result in increased chances of success or failure, we call these conditions strategies. Our results suggest that favorable and unfavorable conditions for tactic application are not the same across different tactics, supporting the argument that there is a benefit in performing an analysis that treats different tactics separately, where spatiotemporal information plays a crucial role. Unlike prior works on the corner kick, our approach can capture how the interaction between multiple contextual factors impacts the outcome of a corner kick. At the same time, the results can be explained in natural language.