Training needs for successful businesswomen: a narrative analysis of stories of women entrepreneurs

Abstract

This research is a qualitative study that develops a narrative analysis of the entrepreneurial experiences of two women business owners in the State of Nuevo Leon, Mexico. This study sought to understand the training needs of female entrepreneurs from the experiences of these women who started their own companies. This issue of entrepreneurship arouses much curiosity and interest in the characteristics of the people who undertake it and how they develop their plans. It is essential to analyse the experiences of entrepreneurs to incorporate the lessons learned into training programs that fulfil the needs and learning styles of people starting and operating their own companies. The women consulted recommended as the key topics in a training program the incorporation of the family into the training processes, the methodologies for scaling up businesses, tools that facilitate the management of revenue, expenses, and earnings, activities that increase self-efficacy, how to search for funding resources and investment capital, and networking.