A systems perspective on markets – Toward a research agenda

Simple item page
dc.creatorJavier Francisco Reynoso Javier
dc.date2017
dc.date.accessioned2018-10-19T14:22:17Z
dc.date.available2018-10-19T14:22:17Z
dc.descriptionThis paper addresses the implications of an emerging, increasingly important way of thinking about markets: systems thinking. A market is one of the most founational abstractions in marketing and business research; yet, it often receives too little attention. As a result, the taken-for-granted assumptions about markets spur from over-simplified conceptualizations of neoclassical economics that depict markets as static and mechanistic. Systems thinking represents a major change in perspective that involves transcending this mechanistic worldview and thinking instead in terms of wholes, relationships, processes, and patterns. We argue that building a theory of markets based on systems thinking, would enable scholars to develop more realistic models that correspond with fast-changing business environment and therefore, increase both the rigor and relevance of future research. To further this aim, we identify the main implications of systems thinking and formulate them into a research agenda to further the systemic understanding of markets. © 2017 The Authors
dc.identifier.doi10.1016/j.jbusres.2017.03.011
dc.identifier.endpage268
dc.identifier.issn1482963
dc.identifier.startpage260
dc.identifier.urihttp://hdl.handle.net/11285/630674
dc.identifier.volume79
dc.languageeng
dc.publisherElsevier Inc.
dc.relationhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85016448320&doi=10.1016%2fj.jbusres.2017.03.011&partnerID=40&md5=ace8960195ccb946397d157ca128c056
dc.relationInvestigadores
dc.relationEstudiantes
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0
dc.sourceJournal of Business Research
dc.subject.classification7 INGENIERÍA Y TECNOLOGÍA
dc.titleA systems perspective on markets – Toward a research agenda
dc.typeArtículo
refterms.dateFOA2018-10-19T14:22:17Z

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
85016448320.pdf
Size:
87.6 KB
Format:
Adobe Portable Document Format
Description:
Abstract
Download

Collections

Artículo
logo

El usuario tiene la obligación de utilizar los servicios y contenidos proporcionados por la Universidad, en particular, los impresos y recursos electrónicos, de conformidad con la legislación vigente y los principios de buena fe y en general usos aceptados, sin contravenir con su realización el orden público, especialmente, en el caso en que, para el adecuado desempeño de su actividad, necesita reproducir, distribuir, comunicar y/o poner a disposición, fragmentos de obras impresas o susceptibles de estar en formato analógico o digital, ya sea en soporte papel o electrónico. Ley 23/2006, de 7 de julio, por la que se modifica el texto revisado de la Ley de Propiedad Intelectual, aprobado

DSpace software copyright © 2002-2026

Licencia