Ciencias Sociales
Permanent URI for this collectionhttps://hdl.handle.net/11285/582997
Pertenecen a esta colección Tesis y Trabajos de grado de los Doctorados correspondientes a las Escuelas de Gobierno y Transformación Pública, Humanidades y Educación, Arquitectura y Diseño, Negocios y EGADE Business School.
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- Produciendo una identidad ciudadana: los medios locales y sus lideres de opinión en el Monterrey de finales del siglo XX(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2009-12-01) Frankenberg Hernandez, Lorena; Frankerberg Hernández, Lorena; 217162
- La construcción social del espacio mediático transnacional, en televidentes originarios de Nuevo León, y residentes en Houston, Texas. El caso Multimedios Televisión(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2009-12-01) García álvarez, Hugo; Kanellos; VillarroelEsta tesis explora el papel que juega un canal de televisión mexicano en la preservación de la identidad cultural y de lazos simbólicos de migrantes regiomontanos asentados en Houston, Texas con su región de origen. Disponible tanto en señal abierta como de paga, Multimedios Televisión Canal 12, una estación televisora muy localista y muy exitosa de la ciudad de Monterrey, México, facilita la creación de un espacio mediático transnacional que permite que los migrantes de dicha ciudad mantengan sus vínculos emocionales e identitarios con su región de origen al tiempo que consumen otros medios mexicanos y estadounidenses y que trabajan, estudian e interactúan con instituciones y personas norteamericanas en una ciudad texana. La tesis presenta los hallazgos de entrevistas en profundidad con 18 informantes que emigraron en diferentes períodos de tiempo de Monterrey o poblaciones cercanas a Houston, así como los resultados de un análisis de contenido de 1,944 llamadas originadas en Estados Unidos al centro de llamadas (“call center”) del Canal 12. Un primer hallazgo significativo fue que se encontró evidencia en las llamadas de los televidentes de cómo la extensión del consumo de esta señal de televisión reproduce patrones migratorios históricos que vinculan regiones del territorio mexicano con regiones estadounidenses así como los nuevos patrones que se encuentran en formación, las nuevas rutas de la migración mexicana, y en especial aquéllas de los habitantes del noreste de México a los Estados Unidos. Partiendo de un enfoque que pretendió combinar una perspectiva sociológica sobre asuntos fronterizos y estudios sobre audiencias se logró identificar algunas estrategias iii usadas por los televidentes para vincularse con la región a través de la televisión, lo cual puso de manifiesto que la señal de Multimedios juega de hecho un papel similar de arraigo y tradición al que desempeñan otros consumos culturales. El trabajo concluye que además de las redes sociales y familiares iniciales que facilitan el arribo de los nuevos migrantes y que les permiten mantener fuertes lazos simbólicos con su comunidad de origen en el noreste de México, la disponibilidad del Canal 12 en Houston les proporciona un refuerzo significativo en su sentido de pertenencia a su localidad original y evita que se distancien emocionalmente de ella.
- Implicaciones éticas de la compasión y de la envidia en contenidos audiovisuales infantiles : una aproximación desde la teoría de la capacidad(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2009-11-01) Flores Palacios, María L.; Patiño González, Susana Magdalena; Pedroza Villarreal, Gabriela de Lourdes; Ochman Ikanowicz, Marta Barbara
- Exploring the Language Learning Strategies most Frecuently Used by Academically Successful University Students of English as a Foreign Language: The Case of Tecnológico de Monterrey -Edición Única(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2009-10-01) del ángel Castillo, Martha C.; Dra. Katherina Edith Gallardo Córdova; Dr. Eduardo Flores Kastanis; Dr. Armando Lozano RodríguezEnglish language teaching and learning has been the concern of universities because students should be able to use the language both in informal and academic settings in order to become competitive in their professional field. The main objective of this dissertation is to explore the language learning strategies most frequently used by academically successful students in higher education. As language learning strategies is a field that needs to be deeply explored, Mixed Method Design was selected. This study was performed in three phases: (i) The quantitative phase describes the results found after analyzing a population formed by 1,283 higher education students registered in the January-May 2009 period. A general questionnaire and The Strategy Inventory for Language Learning designed by Oxford (1990) were applied. (ii) The qualitative phase describes how a sample was selected as a result of phase I and how the interviews were held with selected participants. (iii) The interpretation phase combines the previous stages in order to get integrated results from phases I and II. The results revealed that academically successful students use Metacognitive Strategies more frequently. They share their problems with their parents, participate in extra-curricular activities, find ways to solve difficulties on their own, propose themselves as leaders for assignments or teamwork, do some self-study, ask for help to overeóme limitations, do their assignments completely and on time. Thus, this study demonstrated that language learning strategies along with other personal and family complements lead students to reach academic success.
- Factores que generan aprendizaje transformativo en los adultos a través de comunidades virtuales de aprendizaje(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2009-04-01) Martínez Ruiz, Francisco J.; Casarino Ratto, Martha; Flores Fahara, Manuel; Lozano Rodríguez, ArmandoEl propósito de este estudio es investigar los factores que generan aprendizajes transformativos en los adultos, a través de comunidades virtuales de aprendizaje. El estudio examina de qué forma aspectos relacionados con el aprendizaje y la enseñanza de un posgrado, a través de un modelo virtual o modelo en línea, se entretejen para propiciar aprendizajes transformativos en los participantes. La investigación se llevó a cabo dentro del contexto de la Maestría en Educación y el Doctorado en Educación de la Universidad Virtual de una universidad privada de México, siendo las fuentes principales de datos los alumnos, profesores y tutores, así como los cursos soportados en la plataforma Blackboard, de dicho posgrado. El diseño del estudio es cualitativo. Los instrumentos principales para recabar datos fueron entrevistas, grupos de enfoque, así como la observación directa de los espacios en Blackboard de los cursos seleccionados empleando para ello, la etnografía virtual; en todos los casos, se usaron guías de entrevista y de observación previamente sometidas a una prueba piloto. Los resultados del estudio parecen demostrar que existen por un lado, aspectos relacionados con la propia tecnología empleada por la modalidad virtual o en línea, así como diferentes actividades involucradas con el proceso de enseñanza-aprendizaje que impactan en la aparición de aprendizajes transformativos en alumnos expuestos a la experiencia de un posgrado en línea. Finalmente, esta investigación ofrece oportunidades para continuar el estudio sobre factores promotores de aprendizajes transformativos, así como su aplicación en modelos educativos a través de la virtualidad.
- La Neutralidad como Horizonte ético-Edición Única(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2008-11-01) Carmona Jover, Isabel; Dra. Susana Magdalena Patiño González; Dr. Rafael Modesto De Gasperín Gasperín; Dra. Sofía Reding Blase
- Entrepreneur's Knowledge Perception Model and Their Product or Services Probability to Have Precense in the Market.-Edición Única(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2008-11-01) Damm González, Ivonne A.; Dr. Jorge Ramon Pedroza; Dra. Elisa Cobas; Dr. Gerardo LozanoThe contribution of the current dissertation is to determine the entrepreneurs' knowledge perception based on issues related to innovations. The theoretical model presented studies the entrepreneur knowledge perception. The entrepreneur uses the personal contact network and customer communication, a customized form of marketing, which is uncomplicated and follows a common-sense approach to business development. This is how market information is gathered. It derives from the ability to identify and respond to market signals (McGowan and Rocks, 1994). The signals can be in the form of customer requests, supplier suggestions, ideas from work colleagues or threats from competition. Hill iv and McGowan (2002) develop a three-level framework of networking competencies in the smaller firm. Level 1 competencies are experience, knowledge, communication, judgment and intuition. Level 2 competencies are vision, opportunity-focused, relational communication and commitment. Level 3 competencies include personality, relationship-building, listening skills, adaptability, commitment, motivation, ambition, achievement, enthusiasm, confidence and aggression. Many of these factors have also been identified as central creative entrepreneurial marketing factors in the arts (Fillis, 2002a). One research important question for the justification for this study is How knowledgeable entrepreneurs are? There are no previous studies that have addressed the issues of knowledge and it might be possible that the lack of market knowledgeinformation is one of the principal aspects than can make the difference between success and failure in the entrepreneur's approach. Some individuals have superior knowledge and skill at estimation of consumer wants, superior ability to control and direct the actions of others, greater confidence that their business estimates-business judgments will prove correct. During the process of reviewing literature the empirical result was the following conceptual model, entitled “Exploring the entrepreneur's knowledge perception.” The introduction of the model at this early stage is advantageous because it illustrates this dissertation framework, structure, and focus. The model v consists of the following elements: technological knowledge perception, market knowledge perception, competition knowledge perception. Each dimension is composed by three independent variables. A total of nine independent variables are integrating the three dimensions. A dependent variable in this case “Market Presence” is defined as the entrepreneur real participation in the market If his/her product or service is available to the costumer in the present market. If is not still in the market then this product or service is still part of an incubation process. Innovative products are introduced in turbulent and chaotic environments where the odds of success are often low. As a result, the marketing strategies for innovative products must be optimized to enhance the odds of success. Yet, marketing is often not a well-developed competency in many innovative firms (Mohr, 2002). Because of the wide variety of innovative products, brands and prices, the market goes through a stage of uncertainty. This feeling of uncertainty can only be reduced by means of information, specially the one coming from a reliable source. This is the time when the entrepreneur or inventor of a Innovation should get in touch with the real market knowledge through different channels, which will be addressed throughout his/her project. vi This dissertation seeks to add to our understanding of how entrepreneurs can build their knowledge perception to achieve competitive advantage and to develop more successful projects. The study focus upon the following dimensions that compose the entrepreneur's knowledge perception, these dimensions are: Technological knowledge, Knowledge of market, Knowledge of competition. This entrepreneur's knowledge will be under the context of their product category specialty. The author employs a sample of 169 entrepreneurs in new technology-based firms; each was interviewed during the period from 2006 to 2007. Evidence suggests that entrepreneurs should build market knowledge to be more competitive and successful in their Innovation projects. The conceptual model has both empirical and theoretical backing, but the empirical backing is limited to 169 cases. Practitioners can focus on how to build market knowledge, while the model helps to increase awareness of the holistic view of entrepreneurial knowledge and which dimensions can contribute to it. Policy makers should encourage entrepreneurs to build market knowledge, and support systems could require a plan for this activity before entrepreneurs get access to public funds. Based on this analysis, four main contributions are revealed: model generation, development of terminology, and further development of the field of entrepreneurial research.
- Rate of campus wide information systems adoption in novice users and its relationships with complex adaptive systems(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2008-06-01) González Martínez, Martín J.; McDaniel, Reuben; Alanís Dávila, David Ángel; Gasperín Gasperín, Rafael Modesto deWhen an organization is examined as a Complex Adaptive System (CAS) one is able to suggest that they take information from environment, and use this information to adapt themselves and change their own behavior. The CAS study in Organizational Theory has revealed that systems must operate far from equilibrium; where, by both negative and positive feedback, they are driven to paradoxical states of stability and instability, predictability and unpredictability. Two commonly observed characteristics of complex systems are a large number of interacting elements and emergent properties. v A Campus Wide Information System can be defined as a set of interrelated components that collect or retrieve, process, store, and distribute information to support decision making and control in an University or College. Communications Systems theories emphasize there are two important elements of context, task and social influence. Most important is social influence, which affects perceptions of the task, the tools and their qualities, and their relevance to the task. Particularly when a communication medium is new, other peoples opinions cause a strong influence on new users. Use of Complex Adaptive Systems (CAS) Theory is helpful to understand the factors that might affect the rate of CWIS adoption, because it offers a solid base about the non-linear interactions between things, actors, and situation interlinked with. Deterministic theories, instead, try to use a rigid frame with chained trigger actions to comprehend complex relationships.
- Implicaciones éticas del pensamiento trágico en la antígona de sófocles y sus alcances contemporáneos(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2008-06-01) Santamaría Plascencia, Ana L.; Etxeberria Mauleon, Xavier; Sañudo Velázquez, Martha Eugenia; Patiño González, Susana Magdalena; González Martínez, Marina del Carmen; Gasparín Gasparín, Rafael Modesto de
- Patrones de desarrollo de las disciplinas científicas. La psicología en México 1950-2005(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2008-05-01) Morales Nasser, Alejandra C.; Carrillo Gamboa, Francisco Javier; Montero y López-Lena, María; Cervera Jiménez, José Antonio